News

New items added to store this Week! Posted on 11 May 07:50

We have added more items to the store this week including 6" Headbangers, Shadillacs, and an Expanded Line of Regular and Magnum Bulldawgs! Look soon for 10" Mattlocks and Headlocks to be added! More items added weekly!

It's Spring! Posted on 10 Apr 10:07

Even though snow covers the ground in most of the Northern Musky Country Fishing in the southern reaches of the Musky Range is in full swing. Soon the cold will break and lakes will opening up in the Northwoods. Time to stock up and be ready for that time. New and regular items arriving daily so check back often.

Show Season is winding down. Posted on 07 Mar 06:21

As our show season winds down we will be starting to load more items on to the site so please be patient with us and check back for new items often. Thank You to everyone that has visited us this show season and Thank You for checking out our site!

Show this weekend shipping may be delayed until Monday Jan 29th. Posted on 24 Jan 06:40

We are rolling out to our first show of the season the Southern Wisconsin Musky Expo held at the Waukesha Expo Center in Waukesha WI just outside of Milwaukee. This is an awesome second year show that will be sure to grow, so if you're in the area stop by and say hi to the Ross's Sport Shop Staff. Because of the show we will have limited staff at the store location which will cause a minor delay in our order processing, Any orders after 10am on Wed Jan 24th will be shipped out no later then Monday Jan 29th. Of course we will do everything we can to get them out on time if we are able to.

It's Show Season! Posted on 02 Jan 11:40

It's Show Season and the Ross's Sport Shop Show team will be attending these Quality Shows! At this time of year our online inventory may be a little lower between shows, but we will post new stock as soon as we can. Hope to see you at the shows. Thank You for Shopping at Ross's!


Gift Certificate Posted on 24 Nov 07:11

Shopping for the special someone but don't know what to get? Rosssonline.com now has a Gift Certificate Section, choose from an online card that is good for our online store only delivered by email, or maybe your loved one visits our retail store in Phillips WI, choose this option and  we will mail a certificate to you or your loved one. Or the ultimate gift a half or full day on the water with guide John Carlson!

Please Send Pictures of your catch! Posted on 19 Jul 15:33

We love seeing pictures of the fish that people are catching on our lures, even more awesome are the pictures of our custom colors in your catches mouth! Please send any pictures to rosssport@pctcnet.net.

Speed is the key right now and fast moving lures like Musky Frenzy Apaches and Kramer Revolutions are stacking up the catches right now! Fast Tapping Phantoms is a favorite of mine when speed triggers, Also moving an Angry Dragon or a Lake X Cannonball Jr along and a good clip will trigger awesome strikes.


The Summer Season is in full swing.... Even if the weather isn't! Posted on 26 Jun 06:45

Even with the heavy rains and cooler then normal weather in Northern Wisconsin the summer season is in full swing. The Top Water Bite is heating up even though the weather isn't! We have still been moving a lot of Lake X Lures. Naze Tinheads and Musky Genies have been flying off the shelves as well! We also added more colors to the popular TnA Tackle Angry Dragons and also the new Short size. Also check out the Fastach Snaps on the Z-Leaders solid and stranded leaders that we have also added this week. So get shopping and we'll send out the order super fast so you don't miss anytime on the water!

The Summer Season is in full swing.... Even if the weather isn't! Posted on 26 Jun 06:45

Even with the heavy rains and cooler then normal weather in Northern Wisconsin the summer season is in full swing. The Top Water Bite is heating up even though the weather isn't! We have still been moving a lot of Lake X Lures. Naze Tinheads and Musky Genies have been flying off the shelves as well! We also added more colors to the popular TnA Tackle Angry Dragons and also the new Short size. Also check out the Fastach Snaps on the Z-Leaders solid and stranded leaders that we have also added this week. So get shopping and we'll send out the order super fast so you don't miss anytime on the water! (Photo Credit Dawn Cross Photography)

Ready To Serve You! Posted on 12 Apr 06:15

There are a lot of things going on right now at Ross's Sport Shop, We are getting the retail store location ready for the 2017 Wisconsin Fishing Opener on May 6th. We are also remodeling our storage area to better serve the growth of the online store. We have set up a new dedicated shipping area just for the online part of the business and more racking to hold our growing online inventory. But it's not going to stop there! We are always looking into new ways to serve our customers better. On the Guide Service side of the business dates are filling up fast and our guides are busy working on equipment upgrades and cant wait to hit the water and put some fish in the boat with you. Thank You all for being valued Ross's Customers!