Guide Services

Multi Species Fishing Guides Specializing in the Phillips WI Area

Your Guide and Price County Area Fishing Expert John Carlson. 45 years fishing the beautiful Price County WI Area. John is also part owner of Ross's Sport Shop, the trusted Price County Area Fishing Professionals that many area anglers frequent for their bait and tackle supplies as well as up to date fishing information. John is a member of the National Professional Anglers Association member #378 and also Muskies Inc, Walleyes For Tomorrow, The Ruffed Grouse Society and other local wildlife organizations


Catch & Release Musky Trips - Let John or one of our professional guides set you up with the quality gear needed like St Croix Rods, Daiwa Reels and the Fish Catching Lures to maximize your chances at catching Wisconsin's premier game fish. Chose from Half or Full days of Musky Hunting. We have Multiple Guides and can offer Corporate or large group trips as well. We do practice Catch-Photograph-Release and will teach you proper fish handling to make sure your trophy swims away healthy. If you do catch a trophy sized fish we will help line you up with a quality Reproduction Artist to assure the memory of your trophy lasts forever! 


Multi Species - Panfish/Walleye Trips - If your looking for some fast action or just a relaxing afternoon on the water then one of our Multi Species trips might be just what your looking for. We will put you on action spots where many species of fish may hang out. The exciting part is you never know what's going to be on the end of the line with the next nibble. It could be a bluegill, a bass or maybe even a Walleye! The best part is that these trips usually end with a makings for a tasty fish fry. This is a great option for families and young children. All of our guides are parents and we specialize in young anglers and keeping them on fish. Great Trip for new to the sport anglers as well!


Bass Trips – If you want to feel the fight of a predator but want a little more action then Musky provide you might want to book a Ross’s Sport Shop Guide for one of our bass fishing trips. We can take you to one of our many area rivers or flowages in search of the hard fighting Smallmouth Bass or you may lake hop on a couple of the smaller natural area lakes for some exciting top water Largemouth Fishing. Our Bass trips are also Catch-Photograph-Release on most of the lakes we fish to ensure awesome fish catching action for customers in years to come.




2024 Open Water Trip Pricing

-Full Day - $550

-Half Day - $350

-Fall Musky Trip Live Bait Included - $600

Fishing day is based on 8 hour day and is for 2 anglers.

Fall Musky Trips INCLUDE Live Bait

Add $75 extra for third angler

We Offer Corporate Trips and Larger Group Trips!



 Ice Fishing –  Fishing in Northern Wisconsin doesn’t stop because the lakes freeze over so Ross’s Sport Shop offers trips on the ice as well. Our winter trips are Multi Species trips and target mostly panfish like Crappie, Perch and Bluegills. A Ross’s Sport Shop Guide will set you up in a heated portable shack with quality equipment including electronics, St Croix rod combo and all of the tackle needed for the trip. Right now we have the equipment to host 5 guests but can accommodate larger groups of anglers that have some of their own gear. If your entertaining new to sport anglers or children ask us to set you up on an action lake. The fish might be smaller on action lakes, but it's still big fun and can be the ticket to keep young anglers hooked for life!

Ice Fishing Trip Pricing

$375 for 1 plus $125 per person after – We are family friendly and offer discounted rates to families with younger children!


715-339-3625 - Shop

715-820-0958 - Cell